EN 
PT_BR 
A British company with an international presence in animal feed supplementation has chosen Mato Grosso do Sul to begin its operations in Brazil. Why this state? The answer lies in the combination of factors that make the region a strategic territory for beef cattle farming: productive scale, accumulated knowledge, and a supply chain that closely follows the evolution of the field.
It was in this environment that Fevara plc. encountered Macal, a company based in Campo Grande with over four decades of experience in animal nutrition. In December 2025, the British group announced the acquisition of the company, a move that marked its entry into the Brazilian market and its first operational presence in the Southern Hemisphere.
The size of this market helps explain the interest in Brazilian livestock farming. The country had 238.2 million head of cattle in 2024, according to the IBGE's Municipal Livestock Survey (PPM), the second largest number in the historical series. In 2025, the activity maintained its high pace: Brazil recorded a record in cattle slaughter, with 42.94 million head, and Mato Grosso do Sul reinforced its prominent position in national livestock farming, with an increase of 175,090 animals slaughtered compared to the previous year.
The importance of Mato Grosso do Sul in beef cattle farming.
The state's importance is not limited to the size of its cattle herd. Campo Grande is home to Embrapa Gado de Corte, an Embrapa unit created in 1975 and dedicated to research and technology transfer for beef production. The institution maintains its headquarters and experimental facilities in the state and develops work related to production systems.
This concentration of knowledge helps to create an environment where producers, technical assistance, research, and specialized companies coexist in an activity that is part of the region's economic history.
It was in this market that Macal built its trajectory. Headquartered in Campo Grande, the company currently has over 40 years of history. It operates with solutions for beef cattle and other cattle. milk, equines and sheep, and holds ISO 9001 and ISO 22000 certifications. It also highlights the development of products tailored to the specific needs of livestock farming in Mato Grosso do Sul and specialized technical support.
This regional experience is precisely one of the elements that makes the company relevant to Fevara's international strategy.
When announcing its entry into Brazil, the British group described Macal as a regional supplier of minerals and supplements, with manufacturing in Campo Grande and an already established distribution network. Fevara also stated that the company's management team would remain in the business to work on expanding distribution and introducing its specialized products to the Brazilian market.
“We at Macal are very proud of the legacy we have built so far — and we are not talking about the financial side, but about our main asset: people. We believe that people are the ones who build the history of our company. And, when we combine people, our knowledge of livestock farming in Mato Grosso do Sul, the close relationships we have created with our clients, and Fevara's international expertise, we are certain that we will continue to develop livestock farming in our state and bring solutions to our clients,” says Gabriel Corrêa Dias, Technical Sales Manager at Macal Fevara.
The interest lies in what happens inside the farm.
The choice is also related to a transformation that has been occurring in beef cattle farming itself. As producers seek greater efficiency, nutrition is taking on an increasingly strategic role in farm planning.
Fevara operates precisely in this segment. The company presents itself as an international specialist in supplements for livestock and states that it works primarily with cattle, sheep, and horses in systems based on... pastures.
The group also claims to serve clients in more than 20 countries and to work with products developed from research and focused on animal performance and the efficiency of production systems.
In Brazil, however, the challenge is not simply to bring international experience. The country has different production systems, climatic conditions, and field realities. This is where Macal's knowledge becomes important: the company is already established in the market and knows the characteristics of livestock farming in the region where it began its journey.
A choice that says a lot about Brazil.
Fevara's entry comes at a time when Brazilian livestock farming is posting record numbers.
In addition to the annual record for 2025, the first quarter of 2026 also registered the best result in the series for the period, with 10.29 million cattle slaughtered, an increase of 3.31% compared to the same quarter of 2025, according to IBGE.
This scenario helps to illustrate the market that sparked the British group's interest. But the story takes on a different meaning when considering the chosen starting point. Fevara could have entered Brazil with only its own commercial strategy. Instead, it began its presence in the country as a regional company that already had manufacturing, distribution, and market relationships.
It is this combination that transforms the operation into a story of interest for the livestock industry: an international company didn't just choose Brazil; it chose to start with a company built within one of the main territories of Brazilian beef cattle farming.
Macal: Local knowledge as a strategic asset
For Macal, this new phase represents the possibility of expanding a trajectory that began in Mato Grosso do Sul without breaking with what built its identity.
The company remains connected to its knowledge of local conditions, while becoming part of a group with an international presence in the animal feed supplementation segment. For Fevara, Macal offers a structure already established in the Brazilian market. For the company from Mato Grosso do Sul, the integration opens a new dimension for knowledge accumulated over more than four decades.
It's the connection between two scales: the experience built in the Brazilian field and the international structure of a group specialized in supplementation.
And Mato Grosso do Sul appears precisely at the meeting point between these two stories. Why start here?
The data helps answer the question. The state has a traditional beef cattle production chain, a specialized research structure, companies linked to animal nutrition, and a significant market for the activity.
It was in this environment that Macal built its trajectory. And it was precisely this experience that Fevara chose as the starting point for its Brazilian operation.
More than just a business acquisition, the move reveals how the knowledge developed within Brazilian livestock farming can become an asset for an international strategy.
For Fevara, its entry into Brazil began in Mato Grosso do Sul. For Macal, a new chapter begins in a story that started in the countryside and gained international reach.
