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Mato Grosso will begin promoting, starting this Friday (19), beef produced in the state at two important international fairs, in Bolivia and Peru. Among the planned actions are meetings with potential importers of animal protein and the promotion of the benefits of expanding trade with the two countries.<\/p>\n
\nThe Mato Grosso Institute of Meat (Imac), in partnership with the State Secretariat for Economic Development (Sedec), Sebrae and Invest MT, leads the state's participation, highlighting the quality, sustainability and potential of Mato Grosso in the international meat market.<\/p>\n
\nIn Bolivia, the highlight is ExpoCruz, held in Santa Cruz de la Sierra, the largest multi-sector event in Latin America. The fair serves as a strategic platform for companies seeking access to international markets, as well as enabling institutional promotion and strengthening commercial networks throughout the Latin American region.<\/p>\n
\nFor Bolivia, Mato Grosso has already exported, in 2025, 47 tons of boneless beef and 287 tons of other beef tallows, generating revenue exceeding US$$ 582 thousand.<\/p>\n
\n\u201cThe participation of the Mato Grosso Institute of Meat in ExpoCruz is strategic for expanding the presence of our meat in international markets. Bolivia has proven to be an increasingly relevant trading partner, and being present at one of the largest multi-sector fairs in Latin America strengthens Mato Grosso's image as a benchmark in quality, sustainability, and food safety,\u201d says Henrique Prado Olvido de Miranda, administrative-financial director of Imac.<\/p>\n
\nIn Peru, participation takes place between September 24th and 26th at Expoalimentaria, considered the most important food and beverage fair in Latin America. The event serves as a business platform and meeting point for key operators in distribution, retail, the HORECA sector (hospitality, out-of-home food service, and catering services), as well as specialized channels in national and international markets.<\/p>\n
\nFor the Peruvian market, 10 meat processing plants in Mato Grosso are authorized, having exported 140 tons of bovine offal this year, generating revenue of US$257,400.<\/p>\n
\n\u201cParticipation in Expoalimentaria is a strategic opportunity for the sector, given a competitive and consolidated market in Brazil. It is an opportunity to reinforce to consumers and local industry that our production system is a benchmark in socio-environmental attributes, with great supply capacity and superior quality. Our meat has differentiating factors that meet the most demanding international standards, standing out for its tenderness, intense flavor and juiciness,\u201d emphasizes Henrique Miranda.<\/p>\n<\/p><\/div>\n